TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and streaming s